Marketing & research

Projects include:

  • Innovating mock campaigns for existing brands

  • Creating brand collaborations

  • Extensive trend research

Global Markets

Projects include:

  • Analyzing the beauty industry in an assigned global market

  • Developing a competitive pricing strategy for an existing brand in a new market

  • Researching and creating a global expansion plan for an existing brand

Retail management

Projects include:

  • Developing pop-up shops and marketing concepts

  • Creating an app prototype to boost consumer engagement

Creative direction

Projects include:

  • Creating mock campaigns for existing brands

  • Demonstrating skills in photography and videography to create campaigns and mock-ups

Senior Thesis

Project includes:

  • Developing and designing an experience after researching white space opportunities in the beauty market

  • Creating a brand book summarizing the business