Global Markets
Global Markets
This series of projects exemplifies my skillsets in research, analysis, and strategic planning in the context of global marketing for existing brands. Please feel free to click on each image to explore more extensive slide decks.
Country Profile: japan
Class:
BEAU 350 Brand Management for Global Markets
Project Brief:
Research and analyze beauty in an assigned global market
Soft Skills Used:
Strategize, research, analysis, presentation
Hard Skills Used:
Powerpoint
Year:
Fall 2021
Pricing project: drunk elephant
Class:
BEAU 350 Brand Management for Global Markets
Project Brief:
Research and analyze global beauty sub-category's pricing trends, present price and positioning strategy, create and analyze competitive pricing scales
Soft Skills Used:
Strategy, research, analysis, presentation
Hard Skills Used:
Powerpoint, Excel
Year:
Fall 2021
Integrated marketing and distribution: Rms beauty
Class:
BEAU 350 Brand Management for Global Markets
Project Brief:
Develop a comprehensive launch plan by introducing a new brand in a designated market, establish an integrated marketing and distribution/retail plan, visualize the plan
Soft Skills Used:
Strategy, research, analysis, presentation, product mockups
Hard Skills Used:
Powerpoint, Photoshop, Excel
Year:
Fall 2021
