The DryBar of Cosmetics

Four85

Executive summary

Introducing four85, the Drybar of cosmetics. Red carpet-worthy makeup looks in less than an hour. This modern space provides an efficient process to identify glam looks that fit your specific facial features. Licensed makeup artists consult, preview, and provide looks through an interactive AR/VR mirror, and you leave flawless, in style, and ready to slay the night.

four85 Brand Book

Four85’s unique opportunity

Four85 is a salon dedicated only to cosmetics. The brand primarily caters to consumers who are in a time crunch but need a professional glam.

Interior blueprints (3D renderings by Blair Jin)

FIrst floor

Stations with virtual mirrors to allow consumers to digitally try-on looks
four85 makeup artists' favorite products displayed for sale (assortment changes on a bi-weekly basis)
Dedicated to providing a space where consumers can try their own makeup using products bought from the vending machines
Functional seating area with tables to allow working women on a time crunch to work as they wait for their appointment
Meant to provide consumers with their "red carpet experience"

Second floor

Provides consumers with a more intimate and exclusive cosmetic experience
Similar in shape to the kiosks, two people per station (one on each side)
Consumers can see the latest trends displayed on the screen
Semi-open second floor area, people on the first floor can somewhat see what is happening to evoke a sense of curiosity