Marketing & Research
Marketing & Research
This section is an amalgamation of marketing mock campaigns and research decks created for existing brands. Please feel free to click on each image to explore more extensive slide decks.
RAre beauty x WNRS: Brand collab
Class:
BEAU 220 Product Design Customer Experience
Project Brief:
Innovate a brand collaboration for brands in different industries, creatively design new product launches
Soft Skills Used:
Brand research, problem-solving, product design, presentation, collaboration, clear communication
Hard Skills Used:
InDesign, Photoshop
My Tasks:
Assist team with presentation design, product design, and brand research
Collaborators:
Avery Golden, Aisha Roels, and Briana Thompson
Year:
Winter 2021
EM Cosmetics Mock Campaign
Class:
BEAU 320 Beauty and Fragrance Marketing and Management
Project Brief:
Create a social justice campaign for an existing beauty brand
Soft Skills Used:
Problem-solving, time-management, strategizing goals, data analysis
Hard Skills Used:
Video editing, InDesign
Accomplishment:
Selected as best student work to be displayed as a 36x48" poster
Year:
Spring 2021
Chanel brand extention
Class:
FASM 215 Fashion Aesthetics and Style
Project Brief:
Strategize a brand extension for an existing brand
Soft Skills Used:
Market research, collaboration, problem-solving
Hard Skills Used:
Photoshop, slide deck design
Year:
Summer 2021
Beauty & fashion trend journal
Class:
FASM 215 Fashion Aesthetics and Style
Project Brief:
Research 10 trends in the industry and summarize them in a digital journal
Soft Skills Used:
Trend research, problem-solving, creativity
Hard Skills Used:
Powerpoint
Year:
Summer 2021
Fashion trend journal
Class:
FASM 245 Retail Buying Simulation
Project Brief:
Research and analyze trends within fashion and beauty
Soft Skills Used:
Trend analysis, research, creativity
Hard Skills Used:
Powerpoint
Year:
Winter 2022
