Creative Direction
Creative Direction
This series of projects exemplifies my skillsets in research, analysis, and strategic planning in the context of global marketing for existing brands. Please feel free to click on each image to explore more extensive slide decks.
Marc Jacobs Mock Campaign
Class:
FASM 210 Digital Presentation Techniques
Project Brief:
Create a mock campaign for an existing brand
Soft Skills Used:
Collaboration, problem-solving, adaptability, time management, research, production planning
Hard Skills Used:
Photoshop, InDesign, photography, Excel
Year:
Fall 2020
Colourpop advertisement film
Class:
FASM 311 Visual Communication for Consumer Engagement
Project Brief:
Research and analyze beauty in an assigned global market
Soft Skills Used:
Strategize, research, analysis, presentation, collaboration
Hard Skills Used:
InDesign, videography, photography
Collaborators:
Aisha Roels and Stefany Dvorak
Year:
Spring 2022
